How to Generate More Leads for Medical Device Manufacturers

How to Generate More Leads for Medical Device Manufacturers

In today’s digital age, generating leads is crucial for the growth of any business, including medical device manufacturers. With the increasing competition in the market, it has become essential for medical equipment manufacturers to adopt effective lead-generation strategies to stay ahead of their competitors. 

Medzell is a leading B2B platform for Indian medical device manufacturers that promotes their products in emerging markets. Medzell’s mission is to connect Indian manufacturers with potential global buyers, help them increase their sales, and reach out to a larger audience. Medzell provides a range of services, including lead generation, brand promotion, and digital marketing to help manufacturers achieve their business goals. In this blog, we will discuss how Medzell helps manufacturers of medical equipment generate more leads, expand their reach, and grow their business.

The Importance of Lead Generation for Medical Device Manufacturers

Lead generation is the process of attracting potential customers and converting them into leads. In the context of medical device manufacturing, lead generation is essential for several reasons:

1. Increasing sales: Lead generation helps manufacturers increase their sales by attracting prospective customers and converting them to paying customers.

2. Growing the business: Lead generation enables manufacturers to grow their business by increasing their reach and expanding their customer base.

3. Building brand awareness: Generating leads helps companies build brand awareness by promoting their products and services.

4. Enhancing customer engagement: Lead generation facilitates manufacturers to engage with potential clients and build relationships with them, which can lead to increased sales and customer loyalty.

How Medzell Can Generate More Leads for Medical Device Manufacturers

Medzell offers several services that can help medical device manufacturers generate more leads and increase their sales. Here are some of the ways Medzell can help:

1. Lead generation services: Medzell offers lead generation services to help medical equipment manufacturers attract prospective customers and convert them into leads. Medzell uses a combination of SEO, PPC, and social media advertising to target specific customer groups and generate leads. These B2B marketing strategies help manufacturers reach out to a broader audience and increase their chances of generating more leads.

2. Brand promotion: Medzell offers brand promotion services to help medical device manufacturers build brand awareness and promote their products and services to potential buyers. Medzell’s brand promotion services include digital marketing, content marketing, and social media marketing. These services enable manufacturers to reach out to a larger audience and build their brand reputation.

3. Digital marketing: Medzell offers digital marketing services to help manufacturers expand their reach and connect with potential buyers. Medzell’s digital marketing services include SEO, PPC, social media advertising, and email marketing. These services are useful to manufacturers for targeting specific customer groups and generating more leads.

4. Authenticity and reliability: Medzell offers a secure and reliable platform for medical device manufacturers to showcase their products and services to prospective customers. Medzell ensures that all manufacturers on the platform are authentic, which helps build trust with customers. In international trade, authenticity and reliability are crucial factors, and Medzell understands the importance of providing a secure platform for medical equipment manufacturers.

Real-Life Examples of Successful Lead Generation Strategies

Scope Medical Devices Private Limited 

Scope Medical is a manufacturer and exporter of premium laryngoscopes and their accessories. Their state-of-the-art manufacturing facility uses the latest technologies to deliver products of the best quality. Scope Medical offers a wide range of laryngoscope blades and handles with advanced fiber optic or conventional lighting systems. Their products are available in disposable, single-patient usage, as well as reusable/sterilized options, providing users with the flexibility to choose according to their needs.

The company uses Medzell’s lead generation services to attract potential customers and convert them into leads. By using Medzell’s SEO, PPC, and social media advertising services, Scope Medical has been able to target specific customer groups and consistently generate more leads. As a result, Scope Medical has been able to grow its business.

Ibis Medical Equipment and Systems Private Limited

Ibis Medical is another Indian medical device manufacturer that has been successful in generating leads using Medzell’s services. The reputed manufacturer provides innovative NICU equipment (LED phototherapy units, infant radiant warmersinfant incubators) and neonatal consumables (MUAC tapeseye pads, and protectors) and exports them to all African and Asian countries (based on WHO standards). They also deliver surface disinfection systems and air purifiers apart from neonatal equipment.

IBIS Medical has made use of Medzell’s unparalleled lead-generation services to tap into emerging markets and attract a steady stream of potential customers. Medzell’s digital marketing expertise has helped the company to nurture these leads into loyal customers and get higher levels of customer engagement. 

AVI Healthcare Pvt Ltd

AVI Healthcare Pvt Ltd manufactures medical equipment designed to ensure the well-being of newborns. Their impressive portfolio includes infant warmers, LED phototherapy units, incubators, ventilatorsbubble CPAP units, and much more. This ISO-certified, award-winning company has gained recognition from clients all over the world, including Africa, South America,  Asia, North America, and Europe, for its unmatched quality and service.

The company has harnessed the power of Medzell’s lead generation services that connect them with potential customers. Through Medzell’s expert digital marketing services, they have succeeded in expanding their reach and increasing their brand awareness. As a result, they have witnessed a surge in their sales.

Safey Medical Devices Private Limited

Safey Medical Devices is a leading manufacturer and exporter of spirometers from India that meets FDA and ISO 13485:2016 standards. The company provides effective lung health monitoring solutions that help patients, doctors, and remote healthcare providers. Their mission is to improve the lives of those who suffer from respiratory illnesses worldwide. Since their establishment in 2018, they have been dedicated to providing clinicians with an affordable method to deliver the best care to more than half a billion COPD and asthma patients across the globe.

Safey has unlocked the potential of their business with Medzell’s services that help them connect with the right customers. Medzell’s marketing strategies have caused more brand awareness and helped them expand their reach, ultimately resulting in business growth.

Sunfox Technologies Private Limited

Sunfox Technologies Pvt. Ltd. is a well-known Indian manufacturer established in 2016. This innovative company specialises in creating affordable and portable ECG devices that are revolutionizing healthcare. Sunfox Technologies has already made a big impact with their flagship product, Spandan – a lightweight 12-lead ECG machine that provides a range of tests with live ECG monitoring. The company’s products are in high demand all over the world, including India, Nepal, Pakistan, the UK, Oman, UAE, and Ghana. 

Sunfox has driven its business growth due to Medzell’s prowess in lead generation that utilizes the latest technology to connect manufacturers with potential customers. They have reached new heights in sales and achieved better brand visibility thanks to Medzell’s offerings.

Kashmir Surgical India Pvt Ltd

Kashmir Surgical is a trusted manufacturer of the eye, ENT, anesthesiology, and fiber optic endoscopy devices founded in 1969. They offer eye chartseyeglasses, and ophthalmic diagnostic equipment among other products. They have a global reach that spans over 20 countries. Their commitment to exceptional care is evident through their multiple certifications such as ISO 13485, ISO 9001, and CE.

The medical device manufacturer has witnessed a noticeable transformation in the number of leads as a result of Medzell’s dynamic marketing strategies and lead-generation methods. They have become empowered to do business with the right clients and have observed an elevated brand awareness.

Bird Meditech

Bird Meditech is an ISO-certified NICU equipment manufacturer from India. Their range of products includes radiant heat warmers, CPAP machinesoxygen hoodspatient monitorsinfusion pumps, and more. Their cutting-edge technology and affordable pricing have earned them a loyal customer base, with 60 percent of sales coming from repeat and referred orders. Bird Meditech has found and connected with potential clients, has better brand awareness, and has taken its business to the next level with Medzell’s services.

Safeshield India Rubber Products Pvt. Ltd.

Safeshield is a reliable manufacturer of medical gloves. Their nitrile examination, latex examination, gynecological, and surgical gloves are recognized worldwide for their top-notch quality and have been exported to customers in the US, Europe, Africa, UAE, and Latin America.

The well-known manufacturer has unleashed their business potential with Medzell’s assistance which helps to find the right customers. The comprehensive digital marketing solutions of Medzell have been instrumental in Safeshield’s success with gaining remarkable brand recognition.

Here’s a Step-by-Step Guide to Generating More Leads with Medzell

1. Sign up on Medzell: The first step to generating more leads is to sign up on the platform as a medical device manufacturer. You can create a profile to showcase your products and services to potential customers.

2. Choose any subscription for lead generation services: Once you have created a profile on Medzell, you can choose from a range of lead generation services offered by the platform. Medzell offers SEO, PPC, social media advertising, and email marketing services on a subscription basis to help medical equipment manufacturers generate more leads.


In today’s highly competitive medical device market, generating leads is essential for manufacturers to grow. Medzell’s range of digital marketing services can help them achieve just that, and more. By leveraging Medzell’s expertise in lead generation, manufacturers can reach new customers, boost their brand exposure, and foster stronger customer relationships. With a secure and reliable platform provided by Medzell, manufacturers can confidently showcase their products and services to a global audience, while ensuring authenticity and reliability in international trade. By registering with Medzell, medical device manufacturers can not only achieve their business goals but also succeed in the rapidly-evolving world of medical technology. If you are a medical equipment manufacturer from India, do read a related blog here to know more about Medzell’s offerings for manufacturers.

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