The Power of Digital Marketing for Medical Device Manufacturers

The Power of Digital Marketing for Medical Device Manufacturers

In today’s digital age, businesses across industries are realizing the importance of digital marketing. The medical device industry is no exception. Digital marketing has become an essential tool for medical equipment manufacturers to reach out to their target audience, generate leads, and increase sales. In a competitive market, it has become necessary for medical device manufacturers to take advantage of digital marketing strategies to stay one step ahead of their competitors.

B2B platforms such as Medzell ensure that Indian manufacturers benefit from the power of digital marketing. Read on to know more about the success stories of brands like Scope Medical, Sunfox, Kashmir Surgical, and more.

Why Medical Device Manufacturers Should Focus on Digital Marketing Services

1. Increased reach and visibility: One of the most significant advantages of digital marketing is that it allows companies to reach out to a broader audience than traditional marketing methods. With the help of SEO (Search Engine Optimization), PPC (Pay-per-click), and social media advertising, manufacturers can target potential customers based on their demographics, behaviour, interests, and location. This increased visibility helps manufacturers to build brand awareness and attract potential customers.

2. Cost-effective: Digital marketing is less expensive when compared to traditional marketing methods. With conventional methods like print advertising, TV commercials, and billboards, the cost of reaching a large audience can be quite high. In contrast, digital marketing methods like PPC, SEO, and social media advertising are more affordable and offer a higher ROI (Return on Investment).

3. Improved engagement: Digital marketing allows medical device manufacturers to engage with their target audience in real time. Social media platforms like Facebook, Twitter, and LinkedIn help manufacturers interact with potential customers, answer their queries, and address their concerns. This two-way communication helps to build trust and establish a connection with the buyers.

4. Measurable results: Another remarkable benefit of digital marketing is that it provides measurable results. Tools like Google Analytics allow medical equipment companies to track the performance of their digital marketing campaigns in real time. This enables them to optimize their campaigns and make data-driven decisions.

5. Better targeting: Digital marketing allows companies to target specific customer groups based on their interests, demographics, and location. This helps to ensure that the message is delivered to the right audience at the right time, increasing the chances of conversion.

Success Stories of Medical Device Manufacturers

Safeshield India Rubber Products Pvt. Ltd.

Safeshield is a reputed medical glove manufacturer from India. The company’s nitrile examination, latex examination, gynecological and surgical gloves are renowned for their exceptional quality and are exported worldwide to customers in Africa, UAE, the US, Europe, and Latin America.

Safeshield has achieved their marketing goals thanks to Medzell’s digital marketing strategies. The power of SEO and PPC has enabled the company to get more reach and leads. The manufacturer’s page is optimized for SEO, which boosts their rankings on search engines. Targeted PPC advertising helps them reach out to specific customer groups and get more clients. 

Bird Meditech

Bird Meditech is a NICU equipment manufacturer based in India with an ISO certification. They offer a wide range of products, including radiant heat warmers, CPAP machinesoxygen hoodspatient monitors, and more. Their advanced technology and reasonable pricing have gained them a devoted customer base, with 60% of sales coming from repeat and referred orders. 

The company has been able to connect with potential buyers and get more leads due to Medzell’s digital marketing solutions such as SEO and PPC. Bird Meditech’s profile is SEO-optimized, which helps them rank better on Google and similar search engines. With Medzell’s PPC advertising, the company can target specific customers, and increase conversions and sales.

Kashmir Surgical India Pvt.Ltd.

Kashmir Surgical, established in 1969, is a reputable producer of anesthesiology, ENT, fiber optic endoscopy devices, and eye equipment. Their product range includes ophthalmic diagnostic equipment, eye glasses, and eye charts, among others. With a presence in over 20 countries, they have a worldwide outreach. Their dedication to providing exceptional care is evident from their various certifications, including ISO 13485, ISO 9001, and CE.

Medzell’s digital marketing strategies have been useful for the company  in connecting with prospective customers and driving sales. The platform utilizes PPC and SEO to enable the manufacturer to reach a broader audience and achieve a better online presence. Kashmir Surgical’s profile is SEO-optimized, ensuring better visibility in search engines. They have successfully connected with specific customers and met marketing goals as a result of Medzell’s digital marketing efforts.

Sunfox Technologies Pvt. Ltd.

Established in 2016, Sunfox Technologies is a renowned Indian manufacturer that specializes in developing portable and cost-effective ECG devices, which are transforming the healthcare industry. With their flagship product, Spandan, a lightweight 12-lead ECG machine, the company has already made a significant impact globally. Their products have gained immense popularity, with high demand from countries like Nepal, Pakistan, India, the UK, Oman, UAE, and Ghana. 

Medzell’s innovative platform harnesses the power of PPC and SEO to get more reach, generate leads, and establish a dominant online presence for Sunfox. The manufacturer’s profile on Medzell is optimized for SEO to ensure a higher rank on Google. PPC advertising helps the company target selected client groups and drive conversions.

Safey Medical Devices

Safey Medical Devices is a top manufacturer and exporter of spirometers from India that meets FDA and ISO 13485:2016 standards. The company offers efficient solutions for lung health monitoring, which benefit patients, physicians, and remote healthcare providers. The company strives to enhance the quality of life for people worldwide who suffer from respiratory ailments. Since their inception in 2018, the company has been committed to providing clinicians with cost-effective methods for delivering the best care to over 500 million patients worldwide with asthma and COPD.

As a leading provider of digital marketing solutions for medical device manufacturers, Medzell is committed to helping Safey succeed in today’s rapidly evolving marketplace. The platform uses advanced SEO techniques to enable the company to get more reach and leads. Since Safey’s company profile is SEO-optimized, they have a better chance of ranking higher on Google and ultimately gaining more visibility.

AVI Healthcare Pvt. Ltd.

AVI Healthcare produces medical equipment specially designed to promote the welfare of newborns. Their impressive product range comprises infant warmers, LED phototherapy units, bubble CPAP units,  incubators, ventilators, and more. As an ISO-certified and award-winning company, AVI Healthcare has established a reputation for unparalleled quality and service. They have received recognition from clients worldwide, including Asia, Africa, North America, South America, and Europe.

Medzell’s powerful platform makes use of advanced SEO and PPC tactics to enable AVI to reach potential buyers and generate leads. Through targeted PPC advertising, the company connects with customers from specific countries and achieves good visibility online. 

Ibis Medical Equipment and Systems Pvt. Ltd.

Ibis Medical is a well-established medical device manufacturer based in India. The company is renowned for their innovative NICU equipment, such as infant radiant warmersLED phototherapy units, and infant incubators, as well as neonatal consumables like MUAC tapeseye pads and protectors. Their products are exported to various Asian and African countries. The manufacturer also supplies air purifiers and surface disinfection systems.

Ibis Medical has benefited from Medzell’s understanding of the unique challenges faced by medical equipment manufacturers. The B2B platform harnesses the power of PPC and SEO to help the company grow their business. The Ibis Medical company page is optimized for SEO, leading to a dominant online presence. Moreover, targeted PPC advertising is useful for reaching out to buyers in predetermined countries.

Scope Medical Devices Pvt. Ltd.

Scope Medical is a manufacturer and exporter of high-end laryngoscopes and related accessories. The company employs advanced technologies to deliver medical devices of the highest quality. They offer an extensive selection of laryngoscope blades and handles that feature advanced fiber optic or conventional lighting systems. Users have the option to choose from disposable or reusable/sterilized products.

The team at Medzell knows that digital marketing is the key to success for medical equipment manufacturers. The SEO and PPC techniques are used by Medzell to provide maximum benefits to the manufacturer. Scope Medical’s SEO-friendly profile gives them a higher success rate of  ranking higher on search engines. Targeting specific customer groups and driving conversions is easier due to Medzell’s digital marketing expertise.

BPL Medical Technologies Pvt. Ltd.

Since 1967, BPL Medical Technologies has been at the forefront of medical technology and innovation and has earned a reputation for reliability and trust. Their products are manufactured in a 13485:2016 certified facility. BPL is the first Indian company to produce ECG devices domestically and has since grown to become one of India’s largest medical device companies. They offer healthcare solutions such as anesthesia machines and workstationsC-arm X-ray machinesdefibrillators, and more across six segments. The award-winning company’s commitment to innovation and excellence in medical technology has made them a top choice for physicians, hospitals, and clinics across India.

Medzell’s digital marketing strategies have helped manufacturers like BPL increase their reach and generate leads. The B2B platform uses a combination of SEO and PPC to allow the medical device manufacturer to reach out to potential customers. Medzell’s website and the manufacturer’s company profile are optimized for SEO, which helps BPL rank higher on search engines like Google.  Medzell also utilizes PPC advertising so that the company can target specific customer groups and generate leads. As a result of Medzell’s digital marketing efforts, the medical equipment manufacturer has been able to increase their sales and reach out to a larger audience.

Janitri Innovations Pvt. Ltd.

Established in 2018, Janitri Innovations is on a mission to create a world where no mother or baby is lost during pregnancy, labour, or post-delivery. They are a reputed manufacturer and exporter of fetal dopplersfetal monitors, and cloud software solutions. Their unique fetal-maternal remote monitoring system enables clinics and hospitals to care better for expectant mothers. Their solutions for pregnancy monitoring at home make it easy for mothers to track their baby’s health with fetal dopplers and pregnancy monitoring apps. 

Medzell’s services have transformed the digital marketing landscape for this medical device manufacturer. By leveraging a powerful combination of SEO and PPC, Medzell has enabled Janitri to expand their reach and connect with potential buyers in a targeted manner. The Medzell platform and the company page of Janitri are optimized for SEO, enabling them to get higher ranks on Google and other search engines. This enhances their visibility and helps them to attract more customers. Additionally, Medzell’s PPC advertising allows the company to target specific customer groups and generate leads, resulting in increased sales and a wider audience reach.

Beta Healthcare Products Pvt. Ltd.

Beta Healthcare is a leading manufacturer and exporter of sterile gloves, examination gloves, and nitrile gloves. They export to countries such as Uzbekistan, Zimbabwe, Sri Lanka, and the Philippines. The company provides high-quality disposable gloves that are ideal for medical and industrial use. The gloves are made of premium materials, have an ergonomic design, and meet industry standards such as EN ISO 374-1:2016 and ISO 13485:2016. Moreover, they are affordable and available in a wide range of sizes.

Beta Healthcare has taken advantage of the Medzell platform that combines the power of SEO and PPC to enable manufacturers to broaden their reach and establish a strong online presence. By optimizing the individual company profile of Beta Healthcare for SEO, Medzell has helped the manufacturer rank higher on search engines like Google. Additionally, Medzell’s PPC advertising has allowed the company to target specific customer groups and generate leads. 

Careon Healthcare Solutions Pvt. Ltd.

In 1991, Careon was established by a group of experts with extensive experience in manufacturing medical disposables. The company’s goal is to combat hospital-acquired infections by providing high-quality, single-use medical apparel. The company offers a broad range of sterile surgical drapesgownsapronsPPE kits, and more. Their sterile drapes provide complete protection throughout surgical processes. The manufacturer is committed to delivering disposable products that meet international standards. They strive to deliver products that meet medical requirements and expectations in terms of quality, performance, and safety at affordable prices.

Careon has reaped the benefits of Medzell’s dedication to helping them achieve their marketing goals. Medzell’s team of experts uses cutting-edge digital marketing strategies to drive reach and generate leads. Through SEO and PPC, the B2B platform has enabled the company to connect with potential customers and build a loyal following. The manufacturer profile is fully optimized for SEO, ensuring that they rank higher on search engines and attract more traffic. Targeted PPC advertising has facilitated the medical device manufacturer to reach specific customer groups and drive conversions. 


Digital marketing allows medical device manufacturers to reach out to a broader audience, engage with potential customers, and build brand awareness. Medzell’s experienced team uses a combination of SEO, PPC, and social media advertising to enable manufacturers to target specific customer groups based on their interests, behavior, demographics, and location. The widespread impact of Medzell’s digital marketing methods is evident from the success stories of BPL Medical, IBIS Medical, AVI Healthcare, and other manufacturers. Therefore, it is important for medical device manufacturers to invest in digital marketing to stay competitive in the market. If you are a medical equipment manufacturer from India interested to know about Medzell’s various offerings, you can read about it here.

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